Gravity Driver Programme

BAM are proud to be the official partners of Gravity Sports Management, the official driver development programme of the Lotus Renault Formula 1 team. Our association with Gravity means BAM are able to offer our clients unrivalled access to up and coming drivers at not only Formula 1 events but in exciting categories of racing including the Indycar series, German Touring cars and the Le Mans 24 hours.

BAM clients will have the opportunity to access and explore the exciting feeder series to Formula 1 and become involved first hand with the future stars of F1. In addition BAM and Gravity offer the opportunity to sponsor these developing drivers at a level which gives maximum global exposure to your company or brand at Formula 1 and other events at a fraction of the cost of Formula 1, whilst forging a relationship for the future.

Gravity Programme explained

The prime requirements are an in-depth knowledge of the targeted market, an understanding of the specific needs associated with individual talents in their respective fields of expertise, the right development resources and a long-term view. Gravity Sport Management stands for results, longterm commitment and dedicated focus.

The proficiency of an individual’s career is stimulated through resources and funding. Our firm belief is that the right talent can be developed through a specific professional programme. The Gravity Academy provides to sponsors flexible and wide-ranging opportunities to combine an individual marketing approach and messaging with individual drivers, a team or a company. We believe that, once again, this has nothing to do with luck. It is all about targeted markets, precise messaging, developing specific marketing programs and choosing the visibility best suited.

Gravity news